In Stockholm you will find independent stores as well as big departments store. Here are some tip for ”children shopping” as well as ”adult shopping”.
Polarn & Pyret
Polarn & Pyret is a Swedish clothes chain that have really good quality of the clothes. It´s perfect for both soft babies and active children, the whole year around. The clothes from Polarn & Pyret deals excellent with rain, cold and snow. The quality of the clothing is so good that they can easily be used by siblings as well, and that way become very price worthy. Polarn & Pyret have several stores in the city center and in shopping malls (for example NK, the most prestigious department store in Stockholm. See below).
PICTURE: My 3,5 years old son Adam who loves to be outdoor playing, climbing, running. The perfect clothes for that is Polarn & Pyret, with the caracteristic stripes.
My children Adam, Isabella & Emilia on the highest natural point in central Stockholm, Skinnarviksberget. Adam is wearing a Polarn & Pyret-jacket and -hat.
Entrepreneur and mother Johanna Engberg has a popular little store with high quality and exclusive brands for children 0-12 years old (for example Hucklebones London, How to kiss a frog, Mini Rodini, Petit Bateau). You find the store at Nybrogatan 72 at Östermalm, close by the Stadion metro station. If the opening hours doesn´t fit in your schedule you can easily order to do a private shopping in the store. Or you can order clothes by the webshop (free cargo within Sweden. NB: Subect to changes).
Parents from all over the world visit Johannas beautiful little store or order clothes by the webshop. Are you from a warmer country and are planning a visit to Sweden during cold wintertime, and don´t have any warm clothes? No problem. Contact Johanna and she will arrange with all the clothes the family needs during the stay!
Princess Estelle of Sweden wears clothes from brands that you find at By Engberg, as well as the rosette “Petite Oliva” (from 49 SEK) that Johanna herself has designed.
ByEngberg – Online Fascionista, but also with a lovely store at Östermalm.
NK is the most prestigious department store, which is an experience in itself, it contains several floors of exclusive brands for adults and a great kids section with toys and clothing. You will also find a great selection of household utensils, make up, suitcases and much more.
NK, at Hamngatan.
If you like to grab just something quick to eat, “NK Korv & Glass” (sausage & ice cream) is situated outside, at Hamngatan. I love their mashed potato together with a bratwurst and a yummy shrimp mixture. No seating here, but if the weather is fine why not just walk the street to “Kungsträdgården”, a popular big plaza. Here you can enjoy the free pleasure of watching the buzz of Stockholm citylife.
MOOD Stockholm is a younger equivalent of NK, with a more modern attitude. The shopping mall is situated just a few minutes by walk from the Hötorget metro station. MOOD Stockholm is the place to be if you will do some serious shopping and at the same time enjoy something good to eat, maybe with a glass of bubbly.
Examples and selection of Swedish brands
Acne Studios – rock-chic clothes of the latest fashion. Acne is mostly famous for the collection of jeans. Flagship store at Norrmalmstorg.
Whyred – skandinavian minimalist style with a twist. Clothes that you can use for many seasons without them being old-fashioned. Flagship store at Mäster Samuelsgatan, between Biblioteksgatan and Birger Jarlsgatan.
Filippa K – As Scandinavian minimalistic as it gets. Very good basics clothing that always makes me feel well dressed and chic. Flagship Store Grev Turegatan.
Best of Brands is a store with a small selection of many brands, both from Sweden and international. It´s located in the shoppingmall MOOD Stockholm with direct entrance to the Best of Brands-store from Norrlandsgatan.